12 Best B2B Sales Tools to Close More Deals

Piers Montgomery

January 20, 2025

B2B sales isn’t just about cold calls and emails anymore—it’s about building a system that consistently finds, engages, and converts the right prospects.

With the right B2B sales tools, you can automate outreach, track buyer intent, manage pipelines, and close deals faster—without wasting hours on manual tasks.

But with so many options out there, which B2B sales tools should you actually use?

We’ve done the research! Over the last few weeks, we tested dozens of B2B sales tools across different use cases.

After comparing them all, we’ve put together a list of the best tools for sales prospecting, outreach, pipeline management, and deal-closing.

In this guide, we’ll break down each tool, showing you exactly how they can help boost your sales efficiency and increase revenue.

Let’s dive in! 🚀

TL;DR: Best B2B Sales Tools and What They Do Best

Finding the right B2B sales tools can make a huge difference in your pipeline, outreach, and conversions. If you’re short on time, here’s a quick breakdown of the best tools and what they do best:

Trigify – Find and reach out to prospects actively engaging on LinkedIn, ensuring high-intent outreach. Check it out during the free trial.
HeyReach – Automate LinkedIn outreach at scale, managing multiple accounts and handling responses in one inbox.
Instantly – Run high-volume cold email campaigns with unlimited email accounts and built-in warm-up.
Lemlist – Personalize cold outreach with images, videos, and custom landing pages to boost response rates.
Expandi – Automate LinkedIn prospecting with smart sequences and multi-channel outreach.
Pipedrive – Track leads and manage your sales pipeline with an easy-to-use CRM that automates follow-ups.
Taplio – Grow your LinkedIn personal brand and generate leads through AI-powered content creation and scheduling.
Salesforce – A full-scale CRM and sales platform to track deals, automate processes, and manage customer relationships.
Cognism – Get high-quality, compliant contact data to connect with decision-makers faster.
Apollo – Find millions of leads and automate outbound email sequences to book more meetings.
Gong – Analyze sales calls and meetings to improve conversations and close more deals.
Sendspark – Use personalized video messages to grab attention and increase response rates in sales outreach.

These tools help automate, scale, and improve your sales process so you can focus on closing more deals and growing revenue.

1. Trigify - Best Demand Generation Tool for Finding Sales-Ready Prospects

Reaching out to random prospects is outdated. Trigify is a B2B Sales tool that helps you find and engage with people who are actually interested in what you offer by tracking real-time LinkedIn activity.

Instead of relying on static lead lists, Trigify scans social media interactions to identify who is engaging with key topics, competitors, and industry leaders.

With this approach, you’re not just contacting people who fit your Ideal Customer Profile (ICP)—you’re reaching out to those who are actively engaging with content related to your product or service.

Would you rather email someone just because they meet your criteria, or someone who already showed interest in what you do?

To prove its effectiveness, here’s what our calendar looked like after one campaign where we used Trigify to find high-intent prospects:

Key Features

Engagement Tracking—Find out who interacts with your posts, competitors’ posts, and key influencers in your space.
Live Topic Monitoring—Track LinkedIn mentions of your brand or relevant terms and turn them into outreach opportunities.
Thought Leader Tracking—Discover new influencers in your industry, follow their content, and see who engages with them.
Key Account Alerts—Stay updated on important LinkedIn events and signals from specific accounts you want to close.

Main Use Cases

Winning Over Competitors' Customers—See who engages with your competitors’ content and reach out with a better offer.

Example: I spotted a LinkedIn post where a competitor was offering a free guide. With Trigify, I quickly found everyone who requested it, pulled their email addresses, and contacted them before my competitor even followed up.

Tracking Thought Leaders (and Tapping Into Their Audience)—Monitor who interacts with top influencers in your industry, then connect with them using relevant insights.
Finding Prospects Engaging with Key Topics—Search LinkedIn for posts mentioning your key terms and discover who is writing about them and who is engaging, making your outreach ultra-relevant.

Trigify’s Pricing

Trigify plans start at $69 per month and go up to $549 per month, depending on the number of seats and LinkedIn profiles you want to track.

A free trial is also available, so you can test it out before committing.

2. lemlist - B2B Sales Tool for Personalized Cold Outreach

Lemlist is a sales outreach platform designed to improve your cold outreach by enabling users to build lead lists, personalize messages at scale, and ensure high deliverability.

Lemlist offers different features aimed at improving engagement and conversion rates in B2B sales campaigns.

Key Features

Multichannel Sequences—Engage leads through email, LinkedIn, and calls from a single platform, allowing for a cohesive outreach strategy.
Personalization at Scale—Customize messages and landing pages automatically for each lead, enhancing engagement without manual effort.
AI-Powered Engagement—Use artificial intelligence to sort data, build sequences, and tailor messages, streamlining the outreach process.
Warm-Up & Deliverability Boost—lemwarm, an integrated tool to maintain high deliverability rates by warming up email accounts and avoiding spam filters.

Main Use Cases

Personalized Cold Email Campaigns—Craft and send customized emails at scale, increasing the likelihood of responses from potential clients.
Multichannel Outreach Management—Coordinate and execute outreach efforts across multiple channels, ensuring consistent messaging and broader reach.
Lead Generation and Enrichment—Build targeted lead lists using lemlist's database, and enrich them with verified contact information to improve campaign effectiveness.

lemlist’s Pricing

Lemlist offers a 14-day free trial with no credit card required, providing access to most features, including 100 free leads.

Paid plans start at $69 per month for the Email Pro plan, which includes 1,000 monthly credits.

Additional plans, such as the Multichannel Expert at $99 per month, offer more advanced features and credits.

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3. Expandi - Best B2B Sales Tool for LinkedIn Outreach Automation

Expandi is a cloud-based platform designed to automate LinkedIn outreach, enabling users to engage with prospects through smart, personalized sequences.

It offers features like multichannel campaigns, advanced personalization, and detailed analytics to enhance lead generation efforts.

Key Features

Multichannel Outreach—Combine LinkedIn and email sequences to maximize engagement with prospects.
Smart Campaigns—Set up automated workflows that adapt based on prospect interactions, ensuring timely and relevant follow-ups.
Image and GIF Personalization—Create customized visuals to make your outreach more engaging and increase response rates.
Advanced Analytics—Monitor campaign performance with in-depth metrics to optimize your outreach strategies.

Main Use Cases

Automated LinkedIn Prospecting—Streamline the process of finding and connecting with potential leads on LinkedIn through automated, personalized messages.
Enhanced Engagement Through Personalization—Utilize personalized images and GIFs to capture attention and foster stronger connections with prospects.
Data-Driven Campaign Optimization—Leverage detailed analytics to assess the effectiveness of your outreach campaigns and make informed adjustments for better results.

Expandi’s Pricing

Expandi offers a 7-day free trial for new users.fter the trial period, the subscription is priced at $99 per month per LinkedIn account. This plan includes access to all features, including multichannel outreach, smart campaigns, and advanced analytics.

4. Taplio - Best B2B Sales Tool for Improving Your LinkedIn Content

Taplio is an AI-powered platform designed to improve your LinkedIn presence by streamlining content creation, scheduling, and engagement.

It offers tools for generating high-quality posts, building relationships, and analyzing performance, making it ideal for professionals aiming to grow their personal brand and generate leads on LinkedIn.

Key Features

AI-Powered Content Creation—Leverage AI trained on over 500 million LinkedIn posts to create and edit engaging content tailored to your audience.
Post Scheduling—Plan and schedule your LinkedIn posts in advance, ensuring consistent engagement without daily manual effort.
Lead Generation—Access a database of over 3 million enriched LinkedIn accounts to identify and nurture potential leads effectively.
Advanced Analytics—Monitor your LinkedIn performance with detailed insights into post engagement, follower growth, and other key metrics.

Main Use Cases

Personal Brand Development—Improve your LinkedIn presence by consistently sharing high-quality, AI-generated content that resonates with your target audience.
Efficient Lead Generation—Identify and connect with high-quality leads using Taplio's extensive database and relationship-building tools.
Performance Tracking—Utilize advanced analytics to assess the effectiveness of your LinkedIn activities and refine your strategy for better results.

Taplio’s Pricing

Taplio offers a 7-day free trial with access to all features. After the trial, subscription plans start at $39 per month, providing full access to AI-powered content creation, post scheduling, lead generation, and analytics tools.

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5. Salesforce - Leading B2B Sales Tool for Comprehensive Customer Relationship Management

Salesforce is a cloud-based platform that helps businesses manage customer relationships, sales, and marketing efforts.

It offers a range of tools to track customer interactions, automate sales processes, and analyze data to improve decision-making.

Key Features

Sales Cloud—Manage leads, opportunities, and sales pipelines to boost sales performance.
Service Cloud—Handle customer support cases efficiently across various channels.
Marketing Cloud—Create and manage personalized marketing campaigns to engage customers.
Agentforce—Build and customize AI agents to support employees and customers around the clock.

Main Use Cases

Sales Process Automation—Automate tasks like lead tracking and follow-ups to improve sales efficiency.
Customer Support Management—Streamline support processes to resolve customer issues promptly.
Marketing Campaign Management—Plan and execute targeted marketing campaigns to attract and retain customers.

Salesforce’s Pricing

Salesforce offers various pricing plans to suit different business needs. For instance, the Starter Suite is available at $25 per user per month, providing an all-in-one CRM solution for small businesses.

More advanced plans are available for larger organizations with additional requirements.

6. Cognism - Top B2B Sales Tool for Accurate Prospect Data

Cognism is a sales intelligence platform that provides businesses with accurate contact information, including mobile numbers and business emails, to connect with potential clients.

It offers a vast database of human-verified data, ensuring compliance with global regulations like GDPR and CCPA.

Key Features

Verified Contact Information—Access phone-verified mobile numbers and compliant B2B emails to reach decision-makers effectively.
Global Coverage—Find prospects across various regions, including EMEA, NAM, and APAC, supporting international sales efforts.
AI-Powered Search—Use natural language queries to quickly find the contacts you need, enhancing prospecting efficiency.
Chrome Extension—Easily obtain contact details directly from LinkedIn profiles and company websites for seamless prospecting.

Main Use Cases

Building Targeted Lead Lists—Create precise lead lists using advanced filters to identify ideal prospects for your sales campaigns.
Direct Outreach—Connect with key decision-makers using accurate contact information, increasing the chances of successful engagements.
CRM Data Enrichment—Update and enhance your existing CRM data with fresh, accurate information to improve sales efficiency.

Cognism’s Pricing

Cognism offers customized pricing plans tailored to your business needs.he subscription includes unrestricted access to their data, platform setup, onboarding, and 24/7 support.

For detailed pricing information, it's best to contact Cognism directly.

7. Gong - Leading B2B Sales Tool for Revenue Intelligence

Gong is a revenue intelligence platform that helps sales teams understand customer interactions by capturing and analyzing conversations across various channels.

It provides insights to improve sales strategies and boost performance.

Key Features

Automatic Data Capture—Gong records and transcribes sales calls and meetings, providing a complete view of customer interactions.
Pipeline Management—The platform uses AI to identify high-impact opportunities and potential risks, helping teams focus on the most promising deals.
Forecasting—Gong analyzes customer interactions to provide accurate sales forecasts, enabling better planning and decision-making.
Coaching Tools—Managers can use Gong to review sales calls and provide targeted feedback to reps, enhancing overall team performance.

Main Use Cases

Improving Sales Conversations—By analyzing recorded calls, sales teams can identify successful tactics and areas for improvement.
Enhancing Forecast Accuracy—Gong's insights help sales leaders make more accurate predictions about future revenue.
Onboarding and Training—New sales reps can learn from real-life examples of successful calls, speeding up the onboarding process.

Gong’s Pricing

Gong's pricing model includes a platform fee and per-user licenses.

The platform fee can range from $5,000 to $50,000 per year, depending on the size and needs of the organization.

Per-user licenses are estimated to cost between $1,200 and $1,600 annually. For a detailed quote tailored to your team, it's best to contact Gong directly.

8. Sendspark - Best B2B Sales Tool for Personalized Video Outreach

Sendspark is a platform that enables businesses to create and share personalized videos, enhancing customer engagement and boosting sales.

It offers features like AI-driven personalization, customizable video landing pages, and detailed viewer analytics to help sales teams connect with prospects effectively.

Key Features

AI-Powered Personalization—Create personalized videos at scale by adding custom intros and dynamically inserting viewer names, making each recipient feel valued.
Customizable Video Pages—Design video landing pages with personalized text, calls-to-action, embedded calendars, and company branding to enhance viewer experience.
Detailed Viewer Analytics—Track who watches your videos, how much they view, and their interactions, providing insights to refine your outreach strategy.
Integrations—Easily connect with tools like Gmail, Outlook, LinkedIn, and various CRMs to incorporate video into your existing workflows.

Main Use Cases

Personalized Sales Outreach—Send tailored video messages to prospects, increasing engagement and response rates.
Customer Onboarding and Support—Use personalized videos to guide new customers through your product or service, enhancing their experience and satisfaction.
Marketing Campaigns—Put personalized videos into email campaigns to capture attention and drive higher conversion rates.

Sendspark’s Pricing

Sendspark offers a Free plan that includes basic features like screen recording, video email embeds, and basic analytics, with a limit of 30 videos.

Paid plans start at $15 per user per month, providing unlimited videos, custom branding, detailed analytics, and more.

For advanced personalization features, the Rapid plan is available at $49 per user per month, offering dynamic video capabilities, AI personalization, and CRM integrations.

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9. HeyReach - Best B2B Sales Tool for Automating LinkedIn Outreach

Similar to Expandi, HeyReach is a LinkedIn automation tool built to help agencies and sales teams scale their outreach without the manual workload.

It automates LinkedIn activities across multiple profiles, making it easy to connect with thousands of prospects each week.

With features like a centralized inbox, automated sequences, and integrations with top CRMs, HeyReach allows teams to run smarter, faster, and more efficient LinkedIn campaigns.

Key Features

Multi-Profile Automation—Run outreach campaigns across multiple LinkedIn accounts, rotating between them to send hundreds of connection requests daily.
Unified Inbox—Manage all LinkedIn conversations in one place, with tools to tag, filter, and set reminders for better organization.
Campaign Analytics—Track performance, run A/B tests, and monitor response rates to continuously improve outreach efforts.
CRM and Tool Integrations—Sync data with HubSpot, Pipedrive, Zapier, and Slack, keeping sales and marketing efforts connected.

Main Use Cases

Scaling LinkedIn Outreach—Automate prospecting across multiple LinkedIn accounts to reach more leads while maintaining personalization.
Managing Conversations in One Place—Use a single inbox to handle all LinkedIn replies, making follow-ups and engagement faster and easier.
Tracking Performance & Optimizing Campaigns—Use in-depth analytics to see what works, test different approaches, and refine outreach strategies.

HeyReach’s Pricing

HeyReach offers a free trial with no credit card required.

Paid plans start at $79 per sender per month, with enterprise options reaching $1,999 per month for high-volume outreach teams.

10. Instantly - Best B2B Sales Tool for Automated Cold Email Outreach

Instantly is a cold email platform built to help businesses turn leads into customers through automation.

It allows users to send emails at scale, connect unlimited email accounts, and use automated warmup to improve deliverability.

With features like personalized sequences, AI-driven optimization, and a centralized inbox, Instantly makes outreach faster, smarter, and more effective.

Key Features

Unlimited Email Accounts—Add as many email addresses as needed to scale outreach without restrictions.
Automated Warmup—Prevent emails from landing in spam by gradually increasing send volume and warming accounts.
Advanced Sequencing—Build multi-step email sequences with automated follow-ups to improve engagement.
AI-Powered Insights—Get data-driven recommendations to refine outreach and boost response rates.

Main Use Cases

Running Large-Scale Email Campaigns—Send emails at volume while keeping a high deliverability rate through unlimited email accounts and warmup.
Keeping Emails Out of Spam Folders—Ensure emails land in the inbox by continuously warming up email addresses and optimizing deliverability.
Boosting Demand Generation—Use smart sequencing and AI-powered insights to craft personalized email campaigns that get results.

Instantly’s Pricing

Instantly offers three pricing plans:

Growth Plan – $37/month for unlimited email accounts, warmups, 1,000 active leads, and 5,000 monthly emails.
Hypergrowth Plan – $97/month for 25,000 active leads, 100,000 emails/month, and premium support.
Light Speed Plan – $358/month for 100,000 active leads, 500,000 emails/month, and advanced features for high-volume senders.

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11. Pipedrive - Best B2B Sales Tool for Managing Sales Pipelines

Pipedrive is a sales-focused CRM designed to help teams track leads, manage deals, and automate follow-ups.

With customizable pipelines and built-in automation, it gives sales professionals a clear overview of their pipeline so they can focus on closing more deals.

Key Features

Customizable Pipelines—Set up sales pipelines to match your process, ensuring every deal is tracked from start to finish.
Lead Prioritization—Get AI-driven suggestions on which leads to focus on, so you don’t waste time on low-value prospects.
Workflow Automation—Automate repetitive tasks like follow-up emails and reminders to stay organized without extra effort.
Real-Time Reporting—View detailed dashboards and reports to track performance and spot areas for improvement.

Main Use Cases

Managing Sales Pipelines—Track every deal with custom pipelines that keep your sales process organized and efficient.
Focusing on the Right Leads—Use AI-driven insights to identify and engage with high-potential prospects.
Improving Sales Performance—Analyze real-time reports to find trends, optimize strategies, and boost revenue.

Pipedrive’s Pricing

Pipedrive offers a 14-day free trial for new users.

Paid plans start at $14.90 per user per month when billed annually, with higher-tier plans offering advanced reporting, automation, and customization for growing businesses.

12. Apollo.io - Best B2B Sales Tool for Lead Generation and Prospecting

Apollo.io is a sales intelligence platform that helps businesses find, connect, and engage with potential customers.

With a massive database of 210 million+ contacts and 35 million+ companies, Apollo makes it easy to build targeted lead lists and automate outreach.

Key Features

Advanced Lead Search—Find the right prospects using detailed filters for industry, job title, location, and more.
Automated Sales Outreach—Run email sequences and manage follow-ups to engage leads at scale.
Data Enrichment—Keep your CRM up-to-date with automatically refreshed contact details.
Sales Analytics—Track performance metrics to identify opportunities for better engagement and conversions.

Main Use Cases

Finding and Connecting with Leads—Use Apollo’s massive contact database to build targeted prospect lists and expand your pipeline.
Automating Email Outreach—Set up sequenced email campaigns to engage prospects without manual follow-ups.
Keeping CRM Data Accurate—Sync updated contact details automatically to ensure your sales team always has the latest information.

Apollo.io’s Pricing

Apollo offers a free plan with limited access to its contact database and basic email credits.

Paid plans start at $49 per user per month (billed annually) for enhanced data access and automation tools.

The Professional plan at $79 per user per month includes a dialer, call recording, and additional engagement features.

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The Bottom Line

With so many B2B sales tools available, the best choice depends on your goals—whether it’s finding better leads, automating outreach, or managing deals more effectively.

Here’s a quick breakdown of the tools we reviewed and what they do best:

Trigify – Find and connect with high-intent prospects by tracking real-time LinkedIn engagement and outreach opportunities.
HeyReach – Automate LinkedIn outreach across multiple accounts, run smart connection campaigns, and manage replies in one inbox.
Instantly – Send cold emails at scale with unlimited email accounts and built-in tools to keep your messages out of spam.
Lemlist – Make cold outreach more engaging with customized images, videos, and interactive landing pages to increase response rates.
Expandi – Set up automated LinkedIn prospecting with advanced sequences and multi-channel outreach for better engagement.
Pipedrive – Organize and track your sales pipeline with an easy-to-use CRM that helps manage deals and follow-ups.
Taplio – Build your personal brand on LinkedIn with AI-generated content, post scheduling, and audience engagement tools.
Salesforce – A complete CRM solution that helps businesses manage sales, automate workflows, and track customer relationships.
Cognism – Access a verified B2B contact database with phone numbers and emails to connect with key decision-makers.
Apollo – Find and contact millions of potential leads, then automate email outreach to book more meetings.
Gong – Improve sales performance by analyzing calls, tracking conversations, and providing insights on closing more deals.
Sendspark – Grab attention and boost email responses with personalized video messages tailored to each prospect.