Demand generation is more than just running ads or sending emails—it’s about building a predictable system that attracts, nurtures, and converts high-quality leads.
With the right tools, you can automate prospecting, track visitor intent, optimize content performance, and drive more inbound leads—without wasting time on manual tasks.
But which demand generation tools should you use?
We’ve done the heavy lifting! Over the last few weeks, we tested 37 demand generation tools across different campaigns.
After comparing them all, we’ve identified the best tools for different use cases, from capturing leads to nurturing them into sales-ready opportunities.
In this guide, we’ll break down each tool, showing you exactly how they help grow your pipeline and drive revenue.
Let’s dive in!
TL;DR If You’re Short On Time - Best Demand Generation Tools and Their Benefits
TL;DR: Best AI Sales Tools and Their Core Benefits
- Trigify – Find prospects based on their real-time LinkedIn engagement, ensuring you reach out to leads who are actively interested in the problems you solve. Start free trial here.
- HeyReach – Automate LinkedIn outreach at scale using multiple profiles, a unified inbox, and performance tracking.
- Clay – Enrich your lead lists by pulling data from 100+ sources and automating personalized outreach.
- RB2B – Identify who visits your website and get their contact details to turn high-intent visitors into leads.
- Instantly – Run high-volume email outreach with unlimited email accounts and automated warm-up for better deliverability.
- Chili Piper – Automate meeting scheduling and lead routing, making it easier to connect with inbound leads.
- Pipedrive – Manage your sales pipeline with an easy-to-use CRM that helps track deals, automate tasks, and close more sales.
- Zapier – Automate workflows across 7,000+ apps, saving time by eliminating repetitive tasks.
- VWO – Improve website conversions with A/B testing, heatmaps, and user behavior insights.
- Ahrefs – Gain SEO and competitor insights to boost your website’s search rankings and organic traffic.
- Beehiiv – Build, grow, and monetize your newsletter, all in one platform designed for audience engagement.
- Unbounce – Create and optimize high-converting landing pages with AI-driven tools and A/B testing.
- HubSpot – A full CRM and marketing automation suite for managing sales, marketing, and customer support in one platform.
These tools help automate, optimize, and scale your sales and marketing efforts—pick the ones that fit your workflow and start closing more deals.
Now, if you have a bit more time (or need more info), below is our breakdown of each of these tools.
For ever demand generation tool, we can see what are their main features, use cases, and pricing.
Let’s get started.
1. Trigify - Best Demand Generation Tool for Prospecting and Finding Prospects Ready to Buy
Trigify helps identify prospect intent by analyzing social media activity. It tracks engagement data to uncover the topics that matter most to each individual.
This means you’re not just reaching out to people who fit your ICP—you’re reaching out to those who are actively interested in what you offer.
Gone are the days of building prospect lists from static databases. Today, the best outreach and sales campaigns rely on real-time engagement data from LinkedIn.
Would you rather contact someone just because they match your ICP, or someone who matches your ICP and is actively engaging with relevant content?
To prove its effectiveness, here’s what our calendar looked like after a campaign where we used Trigify to find high-intent prospects:
Key Features
- Engagement Tracking—See who interacts with your posts, competitors' posts, or key influencers in your industry.
- Real-Time Topic Monitoring—Track LinkedIn mentions of your brand name or other relevant terms and use that data for outreach.
- Thought Leader Tracking—Identify new influencers in your niche and monitor their posts, engagement, and audience interactions.
- Key Account Feed—Follow LinkedIn events for specific accounts you’re targeting, ensuring timely and relevant outreach.
Main Use Cases
- Acquiring Competitors' Customers—Find people who engage with competitors’ LinkedIn posts and use that as a trigger for outreach.
Example: I quickly identified users who requested a specific guide from a competitor. Since Trigify also provides their email addresses, I was able to export the list as a CSV and reach out to them immediately.
- Monitoring Thought Leaders (and Stealing Their Audience)—Similar to the competitor strategy, you can track engagement on thought leaders' content and connect with their audience by offering relevant insights.
- Reaching Out to People Engaging with Key Topics—Search LinkedIn for posts mentioning your key terms and find out who is writing about them and who is engaging, allowing for ultra-relevant outreach.
Trigify’s Pricing
Trigify plans start at $69 per month and go up to $549 per month, depending on the number of seats and profiles you want to track.
There’s also a free trial available, so you can test the product before committing.
2. HeyReach - Best Demand Generation Tool for LinkedIn Outreach Automation
HeyReach is a LinkedIn automation platform designed to help agencies and sales teams scale their outreach efforts.
It automates LinkedIn activities across multiple profiles, allowing users to engage with thousands of leads every week.
With a unified inbox and seamless CRM integrations, HeyReach simplifies the outreach process, making it faster and more effective.
Key Features
- Multi-Account Automation—Run campaigns across multiple LinkedIn accounts, sending hundreds of connection requests daily through auto-rotation.
- Unified Inbox—Manage all LinkedIn conversations in one place with tagging, filtering, and reminder options.
- Advanced Reporting—Track campaign performance, A/B test results, and sender effectiveness with in-depth analytics.
- Seamless Integrations—Sync with HubSpot, Pipedrive, Zapier, and Slack to streamline workflows and keep data organized.
Main Use Cases
- Scalable LinkedIn Outreach—Automate outreach across multiple LinkedIn profiles, allowing you to connect with a larger pool of prospects effortlessly.
- Centralized Communication Management—Handle all LinkedIn conversations in a unified inbox, improving efficiency and ensuring no message is missed.
- Performance Tracking and Optimization—Use detailed analytics to measure outreach effectiveness and adjust strategies for better results.
HeyReach’s Pricing
HeyReach offers a free trial with no credit card required.
Paid plans start at $79 per sender per month and scale up to $1,999 per month for enterprise-level usage.
3. Clay - Best Demand Generation Tool for Data Enrichment and Automation
Clay is a powerful platform built to enhance data enrichment and streamline personalized outreach.
It connects with over 100 data providers and uses AI to automate data sourcing and outbound email processes, all within a user-friendly spreadsheet-style interface.
With Clay, you can pull data from multiple sources—such as Apollo, Sales Navigator, LinkedIn, and Trigify—then apply advanced filtering and automation to pinpoint the best-fit prospects.
What sets Clay apart is its ability to go beyond standard workflows, allowing users to build custom automation flows that combine multiple sales tools for maximum efficiency.
Key Features
- Data Aggregation—Access over 100 premium data sources to enrich contact and company details.
- AI-Powered Outreach—Use automated research agents and AI-driven personalization to boost response rates.
- Workflow Automation—Create dynamic workflows to streamline prospecting and lead engagement.
- Seamless Integrations—Sync with CRM systems and other sales tools to keep data organized and actionable.
Main Use Cases
- Advanced Data Enrichment—Clay pulls data from over 100 sources, enhancing your lead lists with 300+ attributes like job title, company size, industry, and engagement signals. This ensures you're targeting the most relevant prospects.
- AI-Driven Personalized Outreach—Clay automatically generates personalized email templates and messages for each prospect, making cold outreach more effective and scalable.
- End-to-End Sales Automation—From sourcing and enriching data to launching automated email sequences, Clay integrates with CRMs, email platforms, and sales tools to manage the entire lead generation process.
Clay’s Pricing
Clay’s free plan offers 100 credits per month, but don’t expect that to last long—you’ll burn through them quickly.
Paid plans start at $149 per month for 2,000 credits and scale beyond $800 per month for high-volume users.
4. RB2B - Best Demand Generation Tool for Identifying Website Visitors
RB2B is an AI-powered sales tool that helps businesses uncover the identities of people visiting their websites.
By providing person-level data—such as names, job titles, and email addresses—RB2B allows you to connect with potential customers who have already shown interest in your business.
This makes lead generation more effective by focusing on high-intent prospects.
Key Features
- Person-Level Identification—RB2B reveals who is visiting your site, providing LinkedIn profiles, names, job titles, and emails.
- Real-Time Notifications—Get instant Slack alerts when a potential lead visits your site, so you can follow up immediately.
- Easy Setup—Install RB2B by adding a small pixel to your website, enabling quick activation and immediate insights.
- Privacy Compliance—RB2B operates only with U.S. visitor data, ensuring full compliance with GDPR regulations.
Main Use Cases
- Identifying Website Visitors—Turn high-intent visitors into actionable leads by discovering who they are and how they interact with your site.
- Sales Outreach Optimization—Equip your sales team with visitor details to personalize outreach and improve response rates.
- Marketing Performance Analysis—Understand which marketing campaigns drive the most valuable traffic by tracking visitor identities.
RB2B’s Pricing
RB2B offers a free plan that pushes LinkedIn profile data to Slack.
For additional features—such as CSV exports and direct integrations with CRMs or sales automation tools—paid plans start at $99 per month.
5. Instantly - Best Demand Generation Tool for Automated Email Outreach
Instantly is an AI-powered sales engagement platform designed to transform leads into clients through automated email outreach.
It offers unlimited email accounts and warmup capabilities, ensuring high deliverability rates.
With features like a unified inbox, advanced sequencing, and AI-driven optimization, Instantly helps you streamline the process of reaching potential customers.
Key Features
- Unlimited Email Accounts—Connect as many email addresses as needed to scale your outreach efforts without limitations.
- Automated Email Warmup—Enhance deliverability by automatically warming email accounts to prevent messages from landing in spam folders.
- Advanced Sequencing—Create complex email sequences with automated follow-ups to engage prospects effectively.
- AI-Powered Optimization—Utilize AI to analyze campaign performance and suggest improvements for better results.
Main Use Cases
- Scalable Outreach Campaigns—Launch large-scale email campaigns by leveraging unlimited email accounts and automated warmup features.
- Improved Email Deliverability—Ensure your emails reach recipients' primary inboxes through a continuous warmup and deliverability tools.
- Improve Demand Generation Strategies—Develop personalized email sequences with AI assistance to increase response rates and conversions.
Instantly’s Pricing
Instantly offers a Growth plan at $37 per month, which includes unlimited email accounts, unlimited warmups, 1,000 active leads, and 5,000 emails monthly.
The Hypergrowth plan costs $97 monthly and provides 25,000 active leads, 100,000 emails monthly, and premium support.
The Light Speed plan for businesses with larger needs is $358 monthly, offering 100,000 active leads and 500,000 emails monthly.
6. Chili Piper - Best Demand Generation Tool for Meeting Scheduling and Lead Routing
Chili Piper is a scheduling and routing platform designed to streamline the process of booking meetings and managing leads for sales teams.
It automates the scheduling of appointments, ensuring that inbound leads are appropriately converted into qualified meetings.
By integrating with various tools and offering advanced routing capabilities, Chili Piper improves the efficiency of sales operations.
Key Features
- Automated Scheduling—Automatically schedule meetings with leads, reducing manual effort and ensuring timely follow-ups.
- Lead Routing—Distribute leads to the appropriate sales representatives based on predefined rules, optimizing response times.
- Form Concierge—Qualify, route, and schedule prospects directly from web forms, enhancing the lead conversion process.
- Integration Capabilities—Seamlessly integrates with CRM systems and other tools to maintain data consistency and streamline workflows.
Main Use Cases
- Inbound Lead Conversion—Automatically qualify and schedule meetings with inbound leads, increasing the likelihood of conversion.
- Sales Team Coordination—Efficiently route leads to the appropriate sales representatives, ensuring timely follow-up and reducing lead response times.
- Enhanced Customer Engagement—Provide prospects with a seamless scheduling experience, improving overall customer satisfaction.
Chili Piper’s Pricing
Chili Piper offers various pricing plans tailored to different business needs. For detailed pricing information, visit their official website.
They charge $30 per user plus a platform fee that varies from plan to plan (depending on your needs).
7. Pipedrive - Best Demand Generation Tool for Sales Pipeline Management
Pipedrive is a user-friendly sales CRM designed to help teams manage leads, track deals, and automate sales processes.
Customized pipelines and AI-powered features enable sales professionals to focus on closing deals and optimizing performance.
Key Features
- Customizable Pipelines—Tailor sales pipelines to match your unique processes, ensuring clear visibility of deal stages.
- AI-Powered Insights—Receive personalized tips and prompts to focus on the most promising leads and opportunities.
- Workflow Automation—Automate repetitive tasks, such as follow-up emails and activity reminders, to enhance efficiency.
- Real-Time Reporting—Access visual reports and dashboards to monitor sales performance and make informed decisions.
Main Use Cases
- Sales Pipeline Management—Organize and track deals through customizable pipelines, ensuring a clear overview of sales activities.
- Lead Prioritization—Utilize AI-driven insights to identify and focus on high-potential leads, improving conversion rates.
- Performance Analysis—Leverage real-time reports to assess team performance and identify areas for improvement.
Pipedrive’s Pricing
Pipedrive offers a 14-day free trial for new users.
Paid plans, which provide access to essential CRM features, start at $14.90 per user per month when billed annually.
Higher-tier plans offer advanced functionalities, such as advanced customization and reporting tools, to accommodate growing business needs.
8. Zapier - Best Demand Generation Tool for Workflow Automation
Zapier is a no-code automation platform that connects over 7,000 apps, enabling businesses to automate tasks and streamline workflows without coding expertise.
Creating "Zaps" allows users to set up automated workflows that trigger actions across multiple applications, enhancing efficiency and productivity.
Key Features
- Extensive App Integrations—Connect with over 7,000 applications, including CRM systems, email marketing tools, and project management platforms, to create seamless workflows.
- Multi-Step Zaps—Build complex workflows that involve multiple actions and conditions, allowing for sophisticated automation scenarios.
- Conditional Logic—Incorporate filters and paths to control data flow based on specific criteria, ensuring that actions are executed only when certain conditions are met.
- User-Friendly Interface—Utilize a visual editor to design and manage workflows intuitively, making automation accessible to users without technical backgrounds.
Main Use Cases
- Lead Management—Automatically capture leads from various sources and route them into your CRM, ensuring timely follow-up and organized data management.
- Sales Process Automation—Streamline sales activities by automating tasks such as updating deal stages, sending personalized emails, and scheduling follow-ups, allowing sales teams to focus on closing deals.
- Marketing Campaign Coordination—Integrate marketing tools to automate campaign workflows, such as syncing subscriber lists, triggering email sequences, and tracking engagement metrics, enhancing marketing efficiency.
Zapier’s Pricing
Zapier offers a free plan that includes basic automation features with limited tasks per month.
Paid plans start at $19.99 per month when billed annually, providing access to advanced features like multi-step Zaps, premium app integrations, and increased task limits.
Higher-tier plans offer additional capabilities, such as custom logic paths and priority support, to accommodate the needs of growing businesses.
9. VWO - Best Deman Generation Tool for Conversion Rate Optimization
VWO is a comprehensive conversion rate optimization (CRO) platform designed to help businesses enhance online performance through A/B testing, user insights, and personalization.
By enabling data-driven decision-making, VWO allows companies to experiment with website elements, analyze user behavior, and implement targeted experiences to boost conversions.
Key Features
- A/B Testing—Easily set up and run experiments to compare different versions of web pages, determining which variations yield better results.
- Heatmaps and Session Recordings—Visualize user interactions on your website to identify areas of interest and potential pain points, informing optimization strategies.
- Personalization—Deliver tailored content and experiences to specific user segments, enhancing engagement and conversion rates.
- Comprehensive Analytics—Access detailed reports and insights to understand the impact of your experiments and make informed decisions.
Main Use Cases
- Website Optimization—Implement A/B tests to refine web page elements, such as headlines, images, and calls-to-action, improving user engagement and higher conversion rates.
- User Behavior Analysis—Utilize heatmaps and session recordings to gain insights into how visitors interact with your site, identifying opportunities for enhancement.
- Targeted Marketing Campaigns—Create personalized experiences for different audience segments, increasing the effectiveness of marketing efforts and driving sales growth.
VWO’s Pricing
VWO offers various pricing plans tailored to different business needs. For detailed pricing information, it's recommended to visit their official website.
They have a free plan, and the paid plans start at $339/mo.
10. Ahrefs - Best Demand Generation Tool for SEO and Competitive Analysis
Ahrefs is an SEO platform that will help you improve your online visibility and drive organic traffic.
It offers tools for keyword research, backlink analysis, content exploration, and site auditing, enabling businesses to develop effective SEO strategies and outperform competitors.
Key Features
- Site Explorer—Analyze competitors' websites to uncover their top-performing content and backlink profiles.
- Keywords Explorer—Discover what your target audience is searching for, aiding in creating content that meets their needs.
- Site Audit—Evaluate and optimize your website's health to ensure it meets SEO best practices.
- Content Explorer—Monitor web mentions and find link-building opportunities to enhance your site's authority.
Main Use Cases
- Competitor Analysis—Gain insights into competitors' strategies by studying their backlinks and top content, allowing you to identify opportunities and gaps in your approach.
- Keyword Research—Identify high-potential keywords to target in your content, helping to attract relevant traffic and improve search engine rankings.
- Website Optimization—Conduct comprehensive site audits to detect and rectify technical issues that could hinder your site's performance and user experience.
Ahrefs’ Pricing
Ahrefs has a 7-day trial. Paid plans start at $129/mo and go up to $14,990/mo
11. Beehiiv - Best Demand Generation Tool for Newsletter Growth and Monetization
Beehiiv is a comprehensive newsletter platform designed to help creators build, scale, and monetize their newsletters.
Developed by former Morning Brew team members, it offers a suite of tools for content creation, audience growth, and monetizing your newsletter (if needed as another stream of revenue), all within an intuitive interface.
Key Features
- Powerful Editing and Design Tools—Create engaging newsletters with advanced editing capabilities and customizable design options.
- Audience Analytics—Gain insights into subscriber behavior and growth trends through detailed analytics dashboards.
- Monetization Options—Utilize features like premium subscriptions and an integrated ad network to generate revenue from your content.
- Referral Program—Implement a referral system to encourage existing subscribers to invite new readers, fostering organic growth.
Main Use Cases
- Newsletter Creation and Management—Craft and distribute compelling newsletters using beehiiv's user-friendly editor and design tools.
- Audience Growth—Leverage analytics and referral programs to expand your subscriber base effectively.
- Content Monetization—Implement subscription models and access an ad network to monetize your newsletter content.
Beehiiv’s Pricing
Beehiiv offers a free plan for up to 2,500 subscribers, providing essential features to get started.
Paid plans start at $42 monthly, offering enhanced capabilities such as custom domains, advanced analytics, and priority support.
12. Unbounce - Best Demand Generation Tool for Landing Page Optimization
Unbounce is a leading platform designed to help marketers and agencies create high-converting landing pages without the need for developers.
By leveraging AI-driven insights from billions of conversions, Unbounce enables users to launch, test, and optimize campaigns.
Key Features
- Drag-and-Drop Builder—Easily design and customize landing pages using an intuitive interface, eliminating the need for coding skills.
- No-Code A/B Testing—Quickly set up and run A/B tests to determine the most effective page variations for your audience.
- AI Copywriting—Generate persuasive copy for your pages, ads, and emails with AI-powered tools, streamlining content creation.
- Real-Time Analytics—Monitor campaign performance with up-to-date analytics, allowing for informed decision-making and timely optimizations.
Main Use Cases
- Landing Page Creation—Build and launch customized landing pages swiftly, enhancing marketing agility and effectiveness.
- Conversion Rate Optimization—Utilize A/B testing and AI insights to refine page elements, improving visitor engagement and conversion rates.
- Campaign Performance Monitoring—Access real-time data to assess the success of marketing initiatives and make data-driven adjustments.
Unbounce’s Pricing
Unbounce offers a 14-day free trial for new users.
Paid plans start at $74 per month when billed annually, providing access to essential features like the drag-and-drop builder, A/B testing, and AI copywriting.
Higher-tier plans offer additional capabilities, such as advanced targeting and increased traffic limits.
14. HubSpot - Best Demand Generation Tool for Comprehensive CRM and Marketing Automation
HubSpot is an all-in-one CRM platform designed to unify marketing, sales, and customer service efforts.
It offers a suite of tools, including marketing automation, sales engagement, and customer service features, all built on a single, user-friendly platform.
This integration ensures seamless collaboration across teams, enhancing efficiency and fostering business growth.
Key Features
- Marketing Automation—Automate email campaigns, social media posts, and lead nurturing workflows to engage prospects effectively.
- Sales Engagement Tools—Manage deals, track customer interactions, and automate follow-ups to streamline the sales process.
- Customer Service Management—Utilize ticketing systems, knowledge bases, and customer feedback tools to deliver exceptional support.
- Comprehensive Analytics—Access detailed reports and dashboards to monitor performance across marketing, sales, and service activities.
Main Use Cases
- Integrated Marketing Campaigns—Coordinate email marketing, social media, and content strategies within a unified platform to ensure consistent messaging and branding.
- Sales Pipeline Management—Track deals through customizable pipelines, automate follow-ups, and gain insights into sales performance to boost conversion rates.
- Customer Support Optimization—Manage customer inquiries efficiently with a centralized ticketing system and provide self-service options through a knowledge base.
HubSpot’s Pricing
HubSpot offers a range of pricing plans to accommodate different business needs.
It has a free account, and the paid plans start at $15/mo
The Bottom Line
With so many demand generation tools available, choosing the right ones depends on your specific goals.
Here’s a quick breakdown of the demand gen tools we reviewed and what they do best:
- Trigify – Find and contact prospects actively engaging on LinkedIn, ensuring your outreach is highly relevant.
- HeyReach – Scale LinkedIn outreach using automation, multi-account management, and a unified inbox.
- Clay – Enrich your lead lists with 100+ data sources, automate research, and personalize outreach at scale.
- RB2B – Identify and engage with high-intent website visitors by revealing who they are and how they interact with your site.
- Instantly – Automate cold email outreach with unlimited email accounts and built-in warm-up for better deliverability.
- Chili Piper – Convert inbound leads faster with automated meeting scheduling and lead routing.
- Pipedrive – Manage your sales pipeline efficiently with an intuitive CRM that helps track deals and automate workflows.
- Zapier – Connect and automate 7,000+ apps, eliminating repetitive tasks and improving productivity.
- VWO – Optimize website performance with A/B testing, heatmaps, and user behavior insights to increase conversions.
- Ahrefs – Get detailed SEO insights and competitor analysis to improve your website’s search rankings.
- Beehiiv – Build, grow, and monetize newsletters with powerful audience engagement tools.
- Unbounce – Create and test high-converting landing pages with AI-powered optimization.
- HubSpot – A complete CRM and marketing automation suite for managing sales, marketing, and customer interactions.
Each of these tools is designed to streamline your workflow, optimize sales efforts, and drive revenue growth.
But not matter what your strategy is, you always have to start with prospecting and identifying dream customers, right?
And what’s the best way to do that than looking at the real-time LinkedIn data and what people post on LinkedIn. Right?
Take your free trial of Trigify (with no commitment), and start identifying people who show interest in your product (or problems you solve) on LinkedIn.
