Looking for the best Common Room competitors?

You’ve come to the right spot!

Hunting down the one Common Room alternative that’s ideal for your specific use case is no easy task with so many options out there.

To get a 360-degree view of each competitor, you’d have to:

• Try it out yourself to get a firsthand experience of its capabilities and UX.
• Check out the overall customer experience by going through dozens of reviews on software rating platforms.

Sounds tedious, right?

We’d know because we did exactly that - we tested more than 10 toughest Common Room competitors and chatted with some long-term users to get a better hang of each platform’s strengths and weaknesses.

As a result, we singled out the top 3 Common Room competitors that stood out from the rest thanks to their unique features and versatile use cases.

In this article, we’ll review these 3 platforms, explaining what makes them a good Common Room alternative.

Let’s dive in!

Why Users Switch from Common Room

There’s no denying that Common Room has a few handy features for finding high-intent leads, such as:

• It gathers customer signals across sources, such as your website, LinkedIn, and GitHub, providing deep insights into their behaviors, needs, and likelihood to convert.
• Automated lead scoring and prioritization based on customer signals, along with AI-driven suggestions for future outbound actions.

However, there are also quite a few downsides to Common Room. Most users complain about:

1. The price - One of the biggest issues with Common Room is its price. The platform has no free plan and offers only annual subscription plans, with the price starting at $999. This makes it cost-prohibitive for startups and small businesses.

2. Steep learning curve - Common Room’s dashboard is anything but intuitive, and that’s the first thing that strikes you once you start using it. Figuring out how to make the most of its capabilities requires extensive help from their onboarding team, and even then there’s no guarantee that you’ll be able to use it to its full potential.
3. Issues with LinkedIn signals accuracy and freshness - The LinkedIn signals and data Common Room picks up are often outdated or inaccurate, as the platform doesn’t have sophisticated social listening capabilities like some of its competitors here. If you primarily rely on LinkedIn for lead generation and growth, this will be a major issue.
4. Occasional system instabilities - Users have experienced occasional system instabilities, particularly when using more advanced features, which can be a problem when running lead generation campaigns on scale.

The bottom line?

Common Room might be a solid option for enterprise-scale businesses that need to track buying signals across the web, including everything from their owned channels to third-party ones.

However, smaller businesses and users whose primary focus lies on LinkedIn lead generation will not find Common Room to be a match.

Let’s look at what the best Common Room competitors have to offer in this regard.

Trigify - Best Common Room Alternative for Tracking LinkedIn Signals

Full transparency - yes, Trigify is our own product (guilty as charged!). But our main goal here isn’t to hype ourselves up. It’s to help you find the right tool for your specific needs. That’s why we’re taking an honest, side-by-side look at how we compare to Common Room (and other alternatives), so you can make the best decision with all the facts on the table.

Trigify is a social listening platform that lets you track relevant engagement signals across LinkedIn, helping you:

• Identify high-intent leads.
• Discover trending topics relevant to your industry and brand.
• Identify the best moment to reach out to prospects (the moment when they’re most likely to need your solution).
• Tailor your outreach messaging to make it resonate with your audience.
• Build prospect lists based on real-time signals and engagement on LinkedIn

In fact, we use it in our own outreach campaigns to make them better targeted and more successful.

With Trigify, our outreach campaigns get an average 20-30% response rate, landing us around 100+ demo calls a month.

So, how does Trigify do it?

There are several ways it helps you find, nurture, and convert high-quality B2B leads, so let’s get a closer look at each.

Lets You Tap Into - And Steal - Your Competitors’ Audience

Trigify provides deep insight into what your competitors publish on LinkedIn and, most importantly, who’s engaging with that content and how.

The entire methodology is simple. 

First, you pick the competitors (or other LinkedIn influencers and creators in your niche) you want to monitor, such as:

• Direct competitors.
• Companies with similar offering to yours.
• Disruptors in the industry.
• Startups gaining traction in your sector.

However, it’s essential to focus on the competitors that tick a few boxes for optimal results:

1. They post regularly on LinkedIn.
2. Their posts are professional and industry-relevant.
3. Their posts get significant engagement from an audience that matches your ICP.

Once you’ve decided who to monitor, go to the Engagement tab on the left and add their LinkedIn profile URL.

Then, filter the list to find the people who:

1. Have engaged the most with their content - Things like frequent and insightful comments and likes on content relevant to your industry indicate that a profile is more likely to be interested in what you have to offer.
2. Match your ICP - You can filter profiles by various criteria, such as job titles, seniority, location, etc. to find the ones that fit your target audience the best.

Why is this important?

Focusing on profiles that show high intent by engaging with competitors’ content regularly and fitting your ICP is critical for success, as it significantly increases your chances of striking a genuine goldmine of warm leads.

The result?

A list of high-intent leads that your sales team can then reach out to using the insights Trigify uncovered to easily tailor outreach sequences to each lead.

Pro tip: You can set up alerts to notify you when a target account posts or when someone engages with it.

This way, you can pounce on leads while they’re still hot.

Allows Monitoring Influencers and Industry Thought Leaders

Just like it lets you track and monitor competitors’ LinkedIn activity, Trigify enables you to do the same with influencers and industry thought leaders.

Influential profiles in your niche that post consistently and have high-performing content are another rich source of high-value leads, as they attract stakeholders who are very likely to be interested in what you offer.

It works similarly to tracking competitors - just choose the influencers whose engagement you want to monitor, paste their LinkedIn profile URL in Trigify, and watch the magic unfold.

You’ll get a list of all the people who engaged with the content most relevant to your offering, which you can easily filter to find your ideal customers.

If you’re unsure which influencers to narrow down on, Trigify can help you dig out high-impact profiles in your niche.

All you need to do is go to your account dashboard and click on the Thought Leaders tab on the left side, specifying which influencers you’re interested in based on industry, keyword, job title, etc.

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This will give you a list of all LinkedIn profiles that meet your criteria and their average engagement per post, allowing you to focus on the ones with the biggest audience from the get-go.

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Surface People Who Engage with Relevant Content

There’s another way you can acquire high-intent leads with Trigify.

Instead of monitoring influencers and competitors’ profiles, you can go straight to the source - focus on the people who engage with all content types relevant to your product and services.

You can run a global LinkedIn search to find all the people who are engaged with posts that cover topics and keywords you’re interested in.

For example, if you’re selling marketing automation software, you can find the people who engage with content that mentions marketing automation and related topics.

Develop High-Impact Content Strategies

Trigify can also be used for reverse-engineering relevant content, which is an excellent tactic of attracting, nurturing, and converting high-quality leads.

Since the platform allows you to monitor what industry influencers and competitors are posting on LinkedIn and identify the highest-impact posts based on engagement metrics, you can use these insights to create your own content that’s optimized for generating leads and building rapport.

This eliminates all the guesswork from designing good LinkedIn content strategies, letting you figure out what works from the start.

You can also set up automated alerts for trending discussions that will notify you when a relevant topic starts gaining traction, allowing you to hop on that trend wave while it’s still relevant.

Improve Ad Targeting and Retargeting

Finally, Trigify can help you generate more B2B leads by allowing you to better target and retarget social ads.

You can use the list of people who engage the most with relevant LinkedIn content as a starting point for your ad campaigns.

The reasoning behind this is simple.

If they’re interested in content related to your industry or the pain points you solve, there’s a pretty high chance that they’ll be interested in your product.

As a result, you’ll be able to optimize your ad campaigns, making sure they’ll always reach the right audience.

Pro tip: You can monitor your own posts for engagement, too, as the profiles who engage with your content are also very likely to be a warm lead.

You can use Trigify’s engagement insights to pinpoint profiles that engage with your posts the most to target or retarget them in your campaigns.

As easy as that!

Trigify’s Downsides Compared to Common Room

There are two things where Common Room has a slight edge over Trigify:

1. It doesn’t collect signals across the web - At the moment, Trigify is solely focused on LinkedIn, whereas Common Room can track intent signals across more sources.
2. It doesn’t provide data enrichment - Common Room is popular for its waterfall data enrichment capabilities that aggregate data across multiple touchpoints to provide you with a 360-degree view of each prospect. Trigify picks up engagement signals and provides leads’ contact information (phone numbers and email addresses) but doesn’t go beyond that.

Trigify Pricing

Trigify has a 7-day free trial that lets you take its features for a test drive.

Once it expires, there are four paid plans to choose from:

1. Essential: $149/user/mo, lets you track up to 5 profiles, provides contact data, discover features, etc.
2. Growth: $270/user/mo, everything in Essential, plus lets you track 10 profiles and 500 CSV uploads.
3. Scale: $549/user/mo, everything in Growth, plus track 20 profiles and 1000 CSV uploads.
4. Enterprise: Custom pricing, lets you track a custom number of profiles.

You can find a detailed plan comparison here.

Trigify vs Common Room - The Bottom Line

If you’re looking for a LinkedIn-first solution to identify and engage with high-intent leads in real-time, Trigify.io is the clear winner.

While Common Room provides broad community tracking across multiple platforms, its LinkedIn signals are often less precise and delayed, making it harder to act on hot prospects at the right moment. 

Trigify, on the other hand, specializes in real-time LinkedIn social listening and engagement tracking, ensuring you’re always one step ahead of the competition.

In the end of the day, if your primary goal is turning LinkedIn engagement into a steady pipeline of sales-ready leads, Trigify is built for exactly that. 

But why take just our word for it?

Try Trigify free for 7 days and start turning LinkedIn engagement into booked calls and closed deals.

Factors.ai - Best for Multitouch Marketing Attribution

Factors.ai is an account intelligence, analytics, and attribution tool that helps you optimize your marketing and sales efforts by capturing intent signals from multiple sources.

Its marketing attribution and analytics capabilities are what give it an edge over Common Room, helping you better understand your customers’ entire buyer journey and allowing you to adjust your strategies accordingly.

Pros of Using Factors.ai as Your Common Room Alternative

• In-depth multichannel attribution - Offers multi-touch attribution models to track user interactions across various touchpoints, providing a comprehensive view of the customer journey and the effectiveness of marketing campaigns.
• Funnel mapping -  Factors.ai maps out the entire customer journey, allowing you to track lead progression, pinpoint key touchpoints, and uncover bottlenecks in your pipeline. 
• Sophisticated AI-powered analytics - The platform uses AI to uncover root causes and highlight anomalies, enabling marketers to make data-driven decisions swiftly.
• LinkedIn ad optimization - Lets you maximize ROI from LinkedIn Ads by eliminating lopsided ad distribution and undue ad costs with frequency capping, and measure LinkedIn’s true impact with view-through attribution.
• Automated account segmentation and scoring - Allows you to build segments based on firmographics and engagement data, and prioritize sales-ready accounts with engagement scoring. ​

Cons of Using Factors.ai

• Its best features are hidden behind a paywall - If you want access to Factors.ai’s most powerful functionalities, such as comprehensive funnel analysis and multitouch attribution, you’ll have to subscribe to one of its top two tiers.
• Data inaccuracies - The platform often struggles with identifying website traffic, which leads to inaccurate attribution.
• Optimized for marketing, not sales - Factors.ai is primarily geared towards marketing teams, so if you’re looking for a more versatile, or sales-driven solution, it’s not the best choice. 

Factors.ai Pricing

Factors.ai has a free plan that lets you identify up to 200 companies visiting your website per month and provides customer journey timelines, up to 5 audience segments, and more.

More advanced users can subscribe to one of three paid plans:

1. Basic: $549/mo, includes 5 seats, 3000 identified companies, advanced GTM dashboards, custom metrics and KPIs, etc..
2. Growth: $1,299/mo, includes up to 10 seats, 8000 identified companies, LinkedIn attribution, ABM analytics, account scoring, etc.
3. Enterprise: Custom pricing, up to 25 seats, multi-touch attribution (campaigns, content, offline events & more), up to 15 alerts on Slack / MS Teams, etc.

Factors.ai vs Common Room

While Common Room excels in community engagement tracking, it lacks the deep multi-touch attribution, funnel analysis, and AI-driven analytics that make Factors.ai a game-changer for marketing teams. 

So, if your goal is to understand where your leads come from, fine-tune your marketing efforts, and get the most out of your campaigns, Factors.ai is the superior alternative to Common Room.

6Sense - Best for Predicting Where Buyers Are in Their Journeys

6sense is an AI-driven ABM platform that empowers businesses to identify and engage with potential buyers at every stage of the customer journey. 

What makes 6Sense unique is that it leverages advanced AI-powered predictive modeling to help you identify accounts most likely to buy before they’ve engaged with your brand.

This allows you to engage with potential leads before they even know they want to buy, which makes it a good Common Room alternative for businesses looking to tap into new markets or win over net-new accounts.

Pros of Using 6Sense as a Common Room Alternative

• Predictive analytics - 6sense uses AI-powered natural language processing to analyze vast amounts of data, predicting which accounts are in-market and ready to engage. This foresight allows teams to prioritize efforts effectively. 
• ​Dynamic audience segmentation - The platform continuously updates your target account lists in real-time, shifting accounts between audience segments based on key factors like buying stage progression, revenue shifts, and active keyword research. 
• Sales AI - 6Sense provides AI-generated account summaries, action recommendations and suggestions, helping you prioritize high-intent accounts and approach them in a way that’s sure to resonate with them.
• Intuitive interface - Despite its numerous features, 6Sense’s interface is not too difficult to master.

Cons of Using 6Sense 

• Non-transparent pricing - 6Sense doesn’t publish prices, however, some reports indicate it’s on the more expensive side.
• Has issues with identifying individual accounts - 6Sense thrives at identifying and tracking company accounts, but struggles when it comes to individual stakeholders.
• Outdated contact data - Many users complain about the quality and freshness of 6Sense’s contact information, making it difficult to reach out to the accounts you need.

6Sense Pricing

6Sense has a free plan that provides 50 identification credits/month, basic contact and company data, and access to some of its core features.

For more features, you can subscribe to one of three plans:

1. Team
2. Growth
3. Enterprise

Although 6Sense doesn’t disclose prices on its website, Vendr provides more information on 6Sense’s pricing policy, citing that the average contract value is around $120,000.

6Sense vs Common Room

6Sense is an ideal choice for companies focused on account-based marketing (ABM), demand generation, and proactive pipeline growth due to its AI-driven predictive modeling that allows businesses to reach buyers earlier in the decision-making process.

However, it’s also very expensive, so keep that in mind when evaluating it against Common Room.

Common Room Competitors - The Final Comparison

So, which Common Room alternative is the best fit for you?

It all depends on your main use case and the goal you’re looking to achieve.

• Trigify – Best for LinkedIn-first lead generation, as it tracks engagement signals to identify warm leads in real-time. Ideal for sales and Go-to-Market teams focused on outbound prospecting and booking high-intent meetings.
• Factors.ai – Best for multi-touch marketing attribution, providing deep funnel insights, LinkedIn ad optimization, and AI-powered analytics to fine-tune marketing efforts.
• 6sense – Best for predictive ABM, using AI to identify accounts before they even start looking, making it perfect for businesses aiming to expand into new markets and engage prospects early in the buying journey.

If your #1 priority is finding and converting high-intent LinkedIn leads before your competitors do, Trigify is built for exactly that. 

Start tracking engagement signals today and turn LinkedIn activity into booked calls and closed deals.

Start your free Trigify trial now.