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Trigify Success Story: 52% Reply Rate with LinkedIn Sales Automation

Steven Brady was facing the same challenge as most B2B sales professionals: declining email performance and skyrocketing ad costs. Then he discovered how Trigify's social data could power his LinkedIn sales automation workflow, and everything changed.

"I had two people yesterday respond in one day, booking meetings. And this one is already... you can see I'm on a path to getting routed to the right person."

In just 90 days of implementing a LinkedIn sales automation workflow powered by Trigify's social data, Steven generated:

• 30-60 demos with ideal customer profiles.
• 10-30 new clients ($12k-$36k MRR added).
• Potential LTV of $432k-$1.296M.
• 60+ hours saved per month through automation.

Quick shoutout: This case study features Steven Brady, Founder of Mister Brady. Connect with him here and learn more about his Authentic Interactions Method.

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How LinkedIn Sales Automation Transformed Brady's Outreach Strategy

In today's attention economy, traditional B2B outreach methods are failing rapidly. Email open rates have dropped from 40% to just 10% since 2010, while conversion rates plummeted from 8% to a mere 1%.

Executive buyers receive approximately 126 emails daily, making it nearly impossible to stand out using conventional methods.

"It's all great. I mean, you can do email outreach—not that there's something wrong with it - but if you're on LinkedIn, well, just continue using LinkedIn as a channel."

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The Trigify Advantage: Social Data for LinkedIn Sales Automation

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At the core of Stevens success is Trigify's social data that powers effective LinkedIn sales automation workflows. Unlike traditional prospecting tools that rely solely on demographic data, Trigify provides insights on prospects based on their actual engagement and interests.

"Without the post data I'm getting... I would just go to Sales Navigator or Apollo or something and again you're just starting from a pretty static firmographic or demographic set of ICP parameters that doesn't tell you anything other than who it is you're reaching out to but this tells me at least a little bit of stuff of what are they engaging in." - Steven Brady

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Steven Brady's Trigify-Powered LinkedIn Sales Automation Workflow

Here's exactly how Steven implemented his highly successful LinkedIn sales automation process using social data from Trigify:

1. Smart Prospect Identification

Using Trigify, Steven identified over 10,000 unique profiles showing interest in relevant topics. From this larger pool, he found 78 high-quality ICP matches – executives at companies with at least 50 employees.

"These are all for me like really really high quality they're companies with at least 50 people and their VP director level of marketing and sales. And I don't have to do anything to get this just once I know who to look for or where I think those people are, it's just going to flow into Clay." - Steven Brady

2. Intelligent Segmentation and Scoring

Trigify helped Steven score and segment his prospects into three tiers:

• Tier 1: Highest-value prospects receiving personalized connection requests.
• Tier 2: Quality prospects receiving InMail or messages.
• Tier 3: Potential prospects receiving awareness campaigns.

3. Automated Outreach with a Personal Touch

For initial outreach, Steven used Trigify's social data with other tools to send relevant, personalized messages that started conversations.

"This is where you need to think of where the Leverage is. If I can take off of my plate all the stuff that doesn't need to be personalized but gets the ball rolling now I can take 5 to 10 minutes to go record a custom loom video." - Steven Brady

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The Power of Video in LinkedIn Sales Automation

One standout element of Brady's Trigify-powered method is the strategic use of personalized video messages for high-value prospects after the initial automated outreach.

"I sent this yesterday: 'I promise it's not some AI shit with the video.' The prospect replied within 18 minutes: 'Great cool stuff! Mind sharing it with these two people who run our demand gen?'" - Steven Brady

This combination of automation powered by Trigify's social data with strategic personalization creates a powerful balance that delivers exceptional results.

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Why Trigify's Social Data Elevates LinkedIn Sales Automation

Trigify's social data doesn't just change your outreach - it provides insights that fundamentally improve your sales automation workflow. Brady's approach produced better results because:

• It's contextually relevant: Automation workflows can reference topics prospects have already engaged with.
• It enables data-driven segmentation: Different outreach strategies based on measurable engagement levels.
• It creates natural conversation starters: Uses prospect's demonstrated interests as opening hooks.
• It powers intelligent workflows: Automation that's informed by real engagement data, not just demographics.

"Trigify helped me find people that are interested when it's topical and the timing is right. These things convert at a way higher rate, so you don't need crazy volume." - Steven Brady

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The Three-Tool Tech Stack That Makes It Possible

At the core of this methodology is a streamlined tech stack that combines three powerful tools:

1. Trigify for Social Signal-Based Prospecting

Trigify serves as the intelligence engine that provides social data based on prospects' actual engagement and interests. Unlike traditional list-building that relies solely on demographic data, Trigify helps find prospects who are already showing interest in relevant topics.

2. Clay for Data Enhancement and Segmentation

Clay acts as the central database where prospect information is enriched, scored, and segmented. This crucial step allows for more targeted outreach based on engagement level and potential value.

Brady's process identified 78 high-quality ICP fits from approximately 10,000 profiles - these were companies with at least 50 people and VP/Director level marketing and sales contacts

3. HeyReach for Smart LinkedIn Automation

HeyReach provides the automation capabilities to execute personalized outreach at scale, while maintaining the human touch that makes connections genuine.

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How to Implement LinkedIn Sales Automation for Your Business

Ready to transform your outbound sales process? Here's how to get started with LinkedIn sales automation powered by Trigify's social data:

Set up your tech stack:

• Sign up for Trigify to gather social engagement data
• Define your target audience parameters

Develop your tiered outreach strategy:

• Score and segment prospects based on engagement
• Create message templates for different tiers
• Plan your personalization strategy for top prospects

Execute and optimize:

• Start with small batches using safe automation limits
• Monitor response rates through your dashboard
• Refine your approach based on results

Want to achieve results like Steven Brady? ‍

Transform Your LinkedIn Sales Results with Trigify

Steven Brady's case study demonstrates how Trigify's social data can completely transform B2B outreach results. By combining data-driven insights, smart automation, and strategic personalization, you can achieve response rates that traditional methods simply can't match.

Don't waste another dollar on expensive ads or low-performing email campaigns. Start building your Trigify-powered LinkedIn strategy today.

Try Trigify free for 14 days and see how intelligent LinkedIn sales automation can transform your results. Start your free trial →